Sony has had anything but smooth sailing since its Blu-ray format handily dispatched Toshiba's competing HD DVD format prior to CES last year. Sales of both standalone Blu-ray players and movies have been rather lackluster, and prices have only started to drop enough to help adoption rates.

To learn more about the challenges Blu-ray faces in the coming years, CDFreaks recently spoke with James McQuivey, Forrester Research Vice Principal and Principal Analyst.

http://www.cdfreaks.com/news/15332-B...p-in-2009.html

It's obvious sales are disapointing, blu ray has just won the format war and prices are still too high ... most people buying blu-ray are early adopters that have too money on their hands.
Other concerns are the various HDTV standards (720p, 1080i and 1080p ... what to buy ?), compatibility (DRM), quality (upscaling/downscaling, 100Hz upscaling, ...), altough I suppose these are more the things we look at .

Last but not least ... it's crisis for everybody. I'm not going to spend all that money on blu-ray stuff if I need the money for other things like food, taxes, gas, ...