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|14th July 2004, 12:29||#1|
Join Date: May 2002
ATI Supports Development of Microsoft Windows XP Media Center Edition
MARKHAM, Ontario – ATI Technologies Inc. (TSX: ATY, NASDAQ: ATYT) announced new program support for system integrators to create exciting home entertainment solutions for new Microsoft® Windows® XP Media Center Edition systems. ATI is expanding its support to the system integrator channel. Available in August 2004, the ATI evaluation kit for system builders will be offered through ATI’s global Channel Partner Program and will feature a wide array of award-winning graphics and video technology solutions.
ATI is the only provider of graphics, software and TV solutions for Microsoft Windows XP Media Center Edition systems with dedicated system integrator support and resources.
Frank Azor, Senior Vice President and General Manager, Alienware Worldwide Product Group, said, “Alienware is delighted to work with ATI on our current DHS family of Microsoft Media Center Edition PCs. ATI’s amazing RADEON™ X800 continues their line of best in breed graphics cards, and RADEON™ X600 and RADEON™ X300 graphics cards provide affordable performance to the new target market of PC home entertainment consumers. ATI’s excellent support channel for partners was part of Alienware’s decision to go with ATI for new Media Center Edition machines.”
ATI graphics and TV products currently certified under the Designed for Windows logo program will be extended to include certification for Microsoft Windows XP Media Center Edition. These additional Windows XP Media Center Edition technical requirements are designed by Microsoft to enable consumers and partners to make more informed decisions for PC purchases.
“ATI’s complete approach to delivering graphics and video solutions at every price point will encourage growth of Microsoft Windows XP Media Center Edition and help support our system builder channel partners,” said Kurt Kolb, General Manager, Worldwide System Builder Channel and License Compliance, Microsoft Corp. “In addition, ATI’s tuners, graphics cards and drivers are all backed by dedicated direct support which will further enable system builders to design unique entertainment solutions with the latest hardware and software technologies in the marketplace.”
Matt Skynner, Director of Discrete Desktop Graphics, ATI Technologies, said: “With award-winning RADEON™ graphics and multimedia products, ATI is the best choice for system integrators when creating new solutions for Microsoft Windows XP Media Center Edition.”
Offered exclusively to ATI Channel Partner Program members, ATI’s evaluation kit for Microsoft Windows XP Media Center Edition is a “one-stop solution” for trial systems of Media Center Edition-ready PCs. Backed by ATI’s industry-leading graphics, the kit will be offered in two versions. The AGP solution will include RADEON™ 9250, eHOME WONDER™, Media Center remote control, and supported software, while the PCI-Express™ solution will feature RADEON™ X600 series, eHOME WONDER, Media Center remote control and supported software. Future ATI technologies that support Microsoft Windows XP Media Center Edition will also be available through these kits.
ATI has the breadth of solutions that Microsoft Windows XP Media Center Edition requires: digital and analog TV tuner cards, graphics cards, and complimentary software solutions. Based on ATI’s award winning TV-on-the-PC technology, ATI’s eHOME WONDER is a hardware-based low profile PCI TV solution that features hardware MPEG-2 encoding allowing PC manufacturers to support Windows XP Media Center Edition across multiple processor platforms. An optional FM tuner is also available on the eHOME WONDER
ATI supports system integrators through specialized programs designed to enable high quality solutions based on ATI’s award-winning graphics and video technology. ATI offers industry-leading dedicated direct support for all system integrators through membership with the ATI Channel Partner Program. System integrators are encouraged to visit ATI.com for information about obtaining the ATI development kits. For more information and to register with the ATI Channel Partner Program, visit http://www.ati.com/partnerprogram/index.html
ATI Technologies is participating in the Microsoft Worldwide Partner Conference 2004, Toronto, Canada. The conference enables Microsoft Certified Partners to gain insight on business trends, initiatives and Microsoft strategies that can help build business success.
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