| ||Thread Tools|
|11th July 2005, 18:14||#1|
Join Date: May 2002
ASUS Plans Skyrocket Shipments Increase of Low-Cost Mainboards
ASUSTeK Computer reportedly plans to lower the quotes on its X-series mainboards in a bid to significantly expand market share of its low-cost products in emerging markets and achieve its own shipments goals.
The campaign code-named Omega is primarily aimed at emerging markets, such as China, India and Russia, and will be launched in Q3 2005. As a part of the campaign ASUS is likely to decrease FOB (free on board) price for of the X-series mainboards towards $40 from current $50, DigiTimes web-site reports. Even though the campaign is primarily intended for emerging markets, pricing of ASUS X-series mainboards is likely to be affected globally.
In order to decrease pricing of its X-series mainboards, ASUS is expected to utilize low-cost chipsets by companies like SiS, VIA and ULi. Currently there is no information which core-logic sets are to be used and which platforms the new X-series mainboards are planned to target.
The campaign will come as a threat not only to first-tier and second-tier mainboard makers, but also to ASUSí own subsidiary ASRock, which focuses on entry-level products.
ASUS intends to ship 52 million mainboards in 2005. The companyís monthly mainboard shipments achieved 3.9 million units in the first half of the year. Global mainboard shipments are projected to grow 15% in the Q3 on strong demand conditioned by back-to-school season.
|Thread||Thread Starter||Forum||Replies||Last Post|
|AMD 890FX Mainboards Roundup: ASRock, Asus, Biostar, Gigabyte and MSI||jmke||WebNews||0||30th July 2010 10:13|
|Corsair Hydro H50 - Low Cost Water Cooling unit review||jmke||WebNews||0||20th August 2009 14:57|
|SLI licensed to run on X58 mainboards from ASUS, EVGA, MSI, Gigabyte and DFI||jmke||WebNews||0||22nd October 2008 13:22|
|ASUS Plans Motherboards To Support 140W Next-Generation CPUs||jmke||WebNews||4||23rd May 2008 10:13|
|Mainboard Makers Begin Shipments of Intel X48 Mainboards||jmke||WebNews||0||13th March 2008 20:26|
|Asetek releases low cost all-in-one Liquid Cooling Solution||jmke||WebNews||0||5th October 2006 08:09|
|ASUS Plans to Split, Go Public||jmke||WebNews||0||28th November 2005 22:25|
|AMD's Low Cost K8 with Integrated Graphics in 2008?||jmke||WebNews||0||14th June 2005 17:34|
|ASUS May No Longer Produce Mainboards for Intel||jmke||WebNews||2||30th June 2004 03:47|
|Socket 939 Mainboards to Retail by End of May - ASUS A8V Shows on Horizon||jmke||WebNews||0||16th May 2004 23:13|