Apple hires Nike FuelBand designer Ben Shaffer

Stefan Mileschin · 30th September 2013, 09:30

A month after after poaching fitness expert and Nike FuelBand consultant Jay Blahnik, Apple has added another former Nike employee to its ranks. Cupertino has reportedly hired Ben Shaffer, who served the sneaker brand as Studio Director of the Innovation Kitchen. In this role, Shaffer helped develop the FuelBand and the Flyknit shoe, and it serves to reason that his position at Apple will involve wearables as well. It's also not a stretch to assume that the company's upcoming wearable will incorporate some of Nike's fitness-tracking tech -- here's hoping we won't be waiting too long to see the fruits of this partnership.

http://www.engadget.com/2013/09/27/a...&ncid=rss_semi

30th September 2013, 09:30	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 154,378	Apple hires Nike FuelBand designer Ben Shaffer A month after after poaching fitness expert and Nike FuelBand consultant Jay Blahnik, Apple has added another former Nike employee to its ranks. Cupertino has reportedly hired Ben Shaffer, who served the sneaker brand as Studio Director of the Innovation Kitchen. In this role, Shaffer helped develop the FuelBand and the Flyknit shoe, and it serves to reason that his position at Apple will involve wearables as well. It's also not a stretch to assume that the company's upcoming wearable will incorporate some of Nike's fitness-tracking tech -- here's hoping we won't be waiting too long to see the fruits of this partnership. http://www.engadget.com/2013/09/27/a...&ncid=rss_semi

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