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AMD and XFX Announce Technology Partnership
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Old 16th December 2008, 08:07   #1
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Icon17 AMD and XFX Announce Technology Partnership

AMD and XFX Announce Technology Partnership


AMD (NYSE: AMD) today announced that XFX, a world leader in graphics cards, motherboards and computer accessories, is now an official AMD technology partner, joining the elite group of successful AMD add-in-board (AIB) partners. XFX plans to provide new products based on the award-winning ATI Radeon™ HD 4000 series GPUs to consumers, beginning in early 2009.
“In the world of PC gaming, XFX is synonymous with the extreme performance that enthusiasts crave,” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. “Their decision to partner with AMD and launch AMD GPU-based XFX graphics cards, including the ATI Radeon™ HD 4870 X2, widely regarded as the world’s fastest graphics card1 by technology enthusiasts around the world, speaks to the level of excellence achieved by the ATI Radeon HD 4000 series.”
“With the launch of the ATI Radeon HD 4000 series, AMD redefined the graphics market and delivered graphics cards for gamers in every segment,” said Michael Chiu, Chairman and CEO, Pine Technologies Holdings, makers of XFX graphics cards. “It wasn’t just AMD gaming prowess that caught our attention; the company’s technology leadership in multimedia performance, including video transcoding, HD content playback and surround sound audio, made it clear that AMD was and continues to be a great fit for users everywhere. We are excited by this partnership as it allows us to incorporate current and future ATI graphics technology into our graphics card designs, enabling our R&D teams to develop an even wider range of XFX graphics products for consumers in every region and every segment.”
ATI Radeon™ HD 4000 series graphics cards were first introduced in June 2008 with the arrival of ATI Radeon™ HD 4850 and ATI Radeon™ HD 4870. The two products represented the world’s first graphics cards to deliver one TeraFLOPS or more of compute power, quickly establishing both as cards of choice for gamers in the performance and enthusiast segments. The ATI Radeon™ HD 4870, and its dual-GPU variant, the ATI Radeon HD 4870 X2, continue to be the only graphics cards to utilize a frame buffer based on cutting-edge GDDR5 memory. Most recently, AMD launched the ATI Radeon™ HD 4830 graphics card, raising the performance bar for graphics cards priced at less than USD $150 and presenting gamers with incredibly affordable access to the leading-edge performance of the ATI Radeon HD 4800 series.

For more information about both products, visit http://www.amd.com/newsroom

About AMD
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com

About XFX
XFX is a global presence in the world of electronic gaming. With its focus on taking gaming to the extreme, XFX has developed an exciting array of video cards and accessories that are designed to maximize the entire entertainment experience. A division of PINE Technologies, XFX operates its own manufacturing facility and maintains an R&D team that features some of the industry’s most renowned talents. Learn more about XFX at www.xfxforce.com
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