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Old 21st August 2008, 14:12   #1
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Icon17 AMD Graphics Leadership

AMD Platform/Direct Connect Architecture
“After five-plus years of criticizing AMD's Direct Connect Architecture, our competition has effectively ratified it by developing a technology based on the core fundamentals of our design. While Intel is on ‘Quick Path Interconnect 1.0,’ we have spent the last five years delivering solutions to the market based on the AMD Direct Connect Architecture, adding technologies such as HyperTransport 3.0, which is faster than publicly stated speeds Intel has provided for QPI. Being generations ahead is why we’re able to offer our customers stable upgrade paths from processor generation to processor generation, with continual innovations that help reduce power consumption. However, while AMD has focused on a smooth upgrade path starting with AMD64, Intel continues to force its customers to “rip and replace” previous infrastructure investments (a la Itanium), with increased thermal specifications and forcing upon them technologies that were previously strongly criticized by the marketplace the first time they introduced them,” said Leslie Sobon, AMD Vice President of Computing Solutions and Platform Product Marketing. “AMD is always skating to where the puck will be, to borrow a phrase from Wayne Gretzky. Nine years ago we saw that efficient processor architecture was what customers needed, and we led the industry there. Now Intel is finally arriving to the architecture game late, and we’ve moved on to delivering a truly superior balanced platform. With today’s leading graphics technologies like the 790GX and the ATI Radeon™ HD 4870 X2, and our industry-leading processor architectures, AMD is delivering computing solutions today that are designed for tomorrow’s graphics-intensive workloads, while Intel is sprinting just to implement technologies like we introduced in 2003. Our focus is squarely on execution, we’ve got the strongest products we’ve ever had, and we believe our offerings will only get better in 2H 08.”


AMD Graphics Leadership
“When considering something like Intel’s Larrabee, their attempt at entering the graphics market, it is important to remember product blunders like Itanium and Xscale. In that context, Larrabee makes perfect sense as Intel’s proposed graphics solution: when all you can do is x86 processors, then everything looks like a problem that can be solved by x86 processing cores. Unfortunately, early analysis by industry experts point to Larrabee being too hot and too slow to be an effective graphics solution,” said Pat Moorhead, AMD Vice President of Advanced Marketing. “AMD is on a roll in graphics leadership: from the best mainstream HD desktop and notebook chipsets, to high-performance graphics cards for the most demanding graphics applications today. The current enthusiast-class AMD graphics solution offers over 2.4 TerraFLOPS of performance powered by 1600 processing cores, which today handily beats the theoretical maximum performance of Intel’s Larrabee, a product that won’t even be released until late 2009 at the earliest, by 20 percent. While AMD is pushing the industry forward again, focused on delivering the world’s best accelerated computing solutions, we believe that Intel is trying to reinvent the graphics processing industry by building solely on their x86 expertise, ignoring the best practices that the graphics industry has gained from decades of progress. We were the first company to introduce a parallelization-based General Purpose GPU (GPGPU) vision and development tools in 2006 with “AMD Stream,” a solution that is not only available today, but that maximizes flexibility through support for industry standards like DirectX11 and OpenCL.”

AMD Statement
· Quad-Core AMD Opteron™ processors continue to achieve solid, and in many cases world-record, benchmark numbers, which is keeping AMD Opteron processors top of mind for customers. Additionally, the memory capabilities continue to be a big differentiation from the competition and AMD continues to win big deals, particularly in commercial HPC.
· AMD continues to make enhancements to our architecture with the move to 45nm “Shanghai” and “Deneb” processors, which are expected to begin production in the second half of this year.
· While AMD's vision and plan for “Fusion” is to integrate current-generation award-winning graphics and HD video capabilities with our next-generation 45nm CPU cores, we believe Intel plans to integrate Nehalem cores with publicly criticized last-generation graphics cores.
· AMD reclaims the ultimate graphics performance crown and continues to deliver winning products to market in the ATI Radeon HD 4800 X2 series. In fact, AMD’s recent announcement of the ATI RadeonTM HD 4870 X2, the world’s fastest graphics card[i], advances visual computing ever closer to “eye-def” gaming and cinematic experiences, delivering a whopping 2.4 teraFLOPS of processing power.
o In 2008 AMD has beaten Nvidia to market with every major technology advancement in graphics (55nm, ATI Hybrid Graphics, ATI CrossFireX, GDDR5, DirectX 10.1).
· In the era of visual computing, the GPU and CPU are both important in delivering a great user experience. While our competitors seem to suggest consumers should focus their PC investment on one component over another, AMD believes consumers should have a balanced platform so they don’t have to compromise their overall computing experience. AMD is the only semiconductor company offering devices that can provide a balanced platform – CPU, GPU and chipset – with scalable processing performance and a premium visual experience.

· AMD enables OEMs to deliver both performance and mainstream products across their multi-core offerings, allowing customers choice when choosing the capabilities appropriate to their needs and aspirations.
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