AMD attempts to shape review content with staged release of info

jmke · 27th September 2012, 16:02

You can imagine my shock, then, upon receiving an e-mail message last week that attempted to re-write those rules in a way that grants a measure of editorial control to a company whose product we're reviewing. What AMD is doing, in quasi-clever fashion, is attempting to shape the content of reviews by dictating a two-stage plan for the release of information. In doing so, they grant themselves a measure of editorial control over any publication that agrees to the plan.

In this case, the product in question is the desktop version of AMD's Trinity APUs. We received review samples of these products last week, with a product launch date set for early October.

http://techreport.com/blog/23638/amd...elease-of-info

27th September 2012, 16:02	#1
jmke Madshrimp Join Date: May 2002 Location: 7090/Belgium Posts: 79,021	AMD attempts to shape review content with staged release of info You can imagine my shock, then, upon receiving an e-mail message last week that attempted to re-write those rules in a way that grants a measure of editorial control to a company whose product we're reviewing. What AMD is doing, in quasi-clever fashion, is attempting to shape the content of reviews by dictating a two-stage plan for the release of information. In doing so, they grant themselves a measure of editorial control over any publication that agrees to the plan. In this case, the product in question is the desktop version of AMD's Trinity APUs. We received review samples of these products last week, with a product launch date set for early October. http://techreport.com/blog/23638/amd...elease-of-info __________________

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