Stefan Mileschin

This spring Dyson launched the Zone, which pairs noise-canceling headphones with an air-purifying visor. It was swiftly met with backlash for its funky, bane-like aesthetic. Oh, and it's $949 price tag. What no one could have predicted is that, just a few months after Zone launched, a massive Canadian wildfire would billow enough smoke across the East Coast to turn New York City’s skyline into a surreal orange nightmare. The “orange scare” was a freakishly timely event that drew attention to the climate crisis. This, in tandem with the World Health Organization's (WHO), estimates that 9 in 10 people around the world are breathing in air that exceeds pollutant limits, should be enough to scare anyone – especially considering how quickly urbanization is growing, exacerbating those problems. Suddenly AQI entered everyone’s vocabulary and probably more than a few people started giving the Dyson Zone another look.

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