Stefan Mileschin

Vizio TVs’ “effective” refresh rates have been confusing customers for years, and the company may now owe payments to some buyers who were misled by the term. As spotted by The Verge, Vizio recently agreed to settle a class action lawsuit in California over what plaintiffs claim is “false and misleading” advertising. While some Vizio TVs are marketed as having a “120Hz Effective Refresh Rate” or “240Hz Effective Refresh Rate,” that describes a result achieved using motion clarity technology. Their actual, native refresh rate in most cases is 60Hz.

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