Roku has teamed up with Walmart to serve a new kind of advertisement that will let you shop straight from your TV. Unlike typical TV ads that only showcase a specific service or product, these shoppable ads are more similar to advertisements you see online. Viewers who do find something they want to buy from the shoppable ads can press OK on their remote to begin Walmart's checkout process. Their payment details will be automatically populated with their information from Roku Pay, so they'd only have to press OK to complete their purchase. They'll then get an email confirmation from Walmart with shipping and return information.
https://www.engadget.com/roku-shoppa...5.html?src=rss
Roku will put Walmart shopping ads on its streaming devices
20th June 2022, 07:11
Roku will put Walmart shopping ads on its streaming devices 
