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Nielsen will adapt its TV ratings to recognize views on other devices
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Nielsen will adapt its TV ratings to recognize views on other devices
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9th December 2020, 18:11
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| [M] Reviewer  Join Date: May 2010 Location: Romania
Posts: 148,964
 |  Nielsen will adapt its TV ratings to recognize views on other devices Nielsen has been gradually adapting its rating system for the streaming era, but it still centers on the assumption most people are watching live TV — an outdated view when many are watching on other screens at other times. The company is coming to g... https://www.engadget.com/nielsen-rat...143027438.html |
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