Stefan Mileschin

Firefox does not need to be bigger than Chrome

Industry analysts are concerned about Firefox's future even while the big cheeses in the Mozzarella Foundation are reporting good profits.

Mozilla's financial declarations from 2020 said that despite the layoffs, it is in a healthy place, and it expects its financial results for 2021 to show revenue growth.

But Firefox’s problem is that fewer people are using its browser and Google seems to be King of the Internet. When Google launched its AMP publishing standard, websites jumped to implement it. Similar plans to replace third-party cookies in Chrome — a move that will impact millions of marketers and publishers — are shaped in Google's image.

The fear is that there is no longer any competition in the browser market and it is not reasonable for Firefox to expect to win back even any browser share.

Mozilla and Firefox acknowledge that for its long-term future it needs to diversify the ways it makes money. These efforts have ramped up since 2019. The company owns read-it-later service Pocket, which includes a paid premium subscription service. It has also launched two similar VPN-style products that people can subscribe to. And the company is pushing more into advertising as well, placing ads on new tabs that are opened in the Firefox browser.

https://fudzilla.com/news/network/54...king-a-killing