Stefan Mileschin

Magic Leap's glasses were supposed to lead us into the augmented reality era, a world beyond screens where we could interact with digital objects as if they were standing right next to us. Too bad they failed spectacularly. By early 2020, the company had raised nearly $2 billion. But aside from a few flashy demos and wild art projects, there wasn't much of a reason for its target audience of developers and creators to buy a $2,295 headset. Like Google Glass before it, Magic Leap felt like a false start for AR, a solution to a problem that didn't exist.

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