Longsys Acquires Lexar Brand from Micron

Stefan Mileschin · 3rd September 2017, 10:17

ongsys on Thursday announced that it has acquired the Lexar brand name from Micron. The China-based supplier of NAND flash memory-based products will use the trademark to sell Lexar’s traditional devices — removable storage like memory cards and USB flash drives. The company believes that going forward usage of removable storage will expand.

Micron announced plans to discontinue its Lexar business in late June, possibly because of its slow growth and Micron’s intentions to focus on businesses that are more profitable. The company indicated that it would sell all or a part of its Lexar business, but it clearly wanted to exit the market of inexpensive removable storage devices. The two companies did not disclose financial terms of the transaction, but it is likely that Micron will have to reveal the sum in its quarter results.

http://www.anandtech.com/show/11801/...nd-from-micron

3rd September 2017, 10:17	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 148,738	Longsys Acquires Lexar Brand from Micron ongsys on Thursday announced that it has acquired the Lexar brand name from Micron. The China-based supplier of NAND flash memory-based products will use the trademark to sell Lexar’s traditional devices — removable storage like memory cards and USB flash drives. The company believes that going forward usage of removable storage will expand. Micron announced plans to discontinue its Lexar business in late June, possibly because of its slow growth and Micron’s intentions to focus on businesses that are more profitable. The company indicated that it would sell all or a part of its Lexar business, but it clearly wanted to exit the market of inexpensive removable storage devices. The two companies did not disclose financial terms of the transaction, but it is likely that Micron will have to reveal the sum in its quarter results. http://www.anandtech.com/show/11801/...nd-from-micron

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