Stefan Mileschin

This is a function that Apple is introducing in the wake of the bloc's Digital Markets Act coming into force. It won't be a free-for-all, however. Developers who want to let users download iOS apps from their websites will need to opt into new App Store rules that will mean they have to pay a fee for each user after hitting a certain threshold. They'll also need to have a developer account that's in good standing and to have an app that had more than a million iOS installs in the EU in the previous year.

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