Stefan Mileschin

Apparently, this was surprising

Big Cheeses at the Mozzarella Foundation have found that a pilot test of advertising on its Firefox browser went down about as well as a Fudzilla presentation at an Apple product launch.

Earlier this year a new support page appeared at support.Mozilla.org describing sponsored shortcuts (or sponsored tiles), "an experimental feature currently being tested by a small percentage of Firefox users in a limited number of markets". Mozilla works with advertising partners to place sponsored tiles on the Firefox default home page (or New Tab page) that would be useful to Firefox users. Mozilla is paid when users click on sponsored tiles.

Mozilla did its best to be all ethical about it. It only work with advertising partners that meet its privacy standards for Firefox, gave uses the chance to opt out and made sure no Firefoxes were injured in the experiment.

When you click on a sponsored tile, Firefox sends anonymized technical data to the partner through a Mozilla-owned proxy service. The code for this proxy service is available on GitHub for interested technical audiences. This data does not include any personally identifying information and is only shared when you click on a Sponsored shortcut, Mozilla said.

https://fudzilla.com/news/53081-fire...on-advertising