Stefan Mileschin

The European Commission, the executive branch of the European Union, has proposed a ban on some types of targeted political ads that employ sensitive personal data, including ethnic origin, religion, health status or sexual orientation, unless users give explicit consent. If the rules come into force, advertisers would have to provide clear details on the criteria they use for targeting, as well as the "amplification tools or methods" they harness.

Every ad would also have to be more transparent in terms of displaying the name of the person or organization that paid for it, as well as disclosing how much was spent, where the money came from and the ad's connection to an election or referendum.

The EC is hoping these measures will help protect election integrity, largely by making it more difficult for campaigns to target and mislead marginalized groups. It said people should be able to easily tell when they see a paid political ad, whether online or offline, and take part in political discussions without being impacted by interference, manipulation or misinformation.

https://www.engadget.com/eu-targeted...8.html?src=rss