Decision makers don’t trust their data

Stefan Mileschin · 9th December 2020, 18:07

Data distrust could be the next big problem

New research published today by SnapLogic has found that 77 percent of IT Decision Makers (ITDMs) don’t completely trust the data within their organisation and think it is too out of date or inaccurate.

The newData Distrust study conducted by independent research firm Vanson Bourne found that the majority of this distrust in data comes down to ineffective or flawed data analytics processes.

Even though data analytics was seen as essential for 82 percent of organisations, it’s almost become commonplace for data snags to impact results. In 84 percent of organisations, data analytics projects are delayed due to the data not being in the right format, while for 82 percent the data used is of such low quality that analytics projects need to be reworked.

The distrust caused by these data issues has a significant impact on organisational success, with 76 percent reporting missed revenue opportunities, 72 percent stating customer engagement and satisfaction is negatively impacted, and 68 percent believing they are slower than competitors to react to market changes.

https://fudzilla.com/news/52010-deci...ust-their-data

9th December 2020, 18:07	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 149,013	Decision makers don’t trust their data Data distrust could be the next big problem New research published today by SnapLogic has found that 77 percent of IT Decision Makers (ITDMs) don’t completely trust the data within their organisation and think it is too out of date or inaccurate. The newData Distrust study conducted by independent research firm Vanson Bourne found that the majority of this distrust in data comes down to ineffective or flawed data analytics processes. Even though data analytics was seen as essential for 82 percent of organisations, it’s almost become commonplace for data snags to impact results. In 84 percent of organisations, data analytics projects are delayed due to the data not being in the right format, while for 82 percent the data used is of such low quality that analytics projects need to be reworked. The distrust caused by these data issues has a significant impact on organisational success, with 76 percent reporting missed revenue opportunities, 72 percent stating customer engagement and satisfaction is negatively impacted, and 68 percent believing they are slower than competitors to react to market changes. https://fudzilla.com/news/52010-deci...ust-their-data

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