Stefan Mileschin

It might have been more logical to slash the price

Apple has reduced planned production for its three new iPhone models by about 10 percent for the January-March quarter according to the Nikkei Asian Review.

Apple asked its suppliers late last month to produce fewer than planned units of its XS, XS Max and XR models, the Nikkei reported.

The request was made before Apple announced its forecast cut. The bleaker sales outlook, which Apple attributed to weak China demand, triggered a broad sell-off in global stock markets.

Market research firm Canalys estimates shipments fell 12 percent in China last year and expects smartphone shipments in 2019 to dip another three percent, to below 400 million for the first time since 2014.

Overall planned production volume of both old and new iPhones is likely to be cut to a range of 40 million to 43 million units for January-March, from an earlier projection of 47 million to 48 million units, the Nikkei reported, citing one source familiar with the situation.

Apple’s iPhone suppliers include Taiwanese assemblers Foxconn and Pegatron who are not moving to confirm the reports.

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