Stefan Mileschin

Tame Apple Press trying to see the bright side of life

Most observers, including Apple, are expecting the outfit to announce depressing results today, but that has not stopped the Tame Apple Press from trying to see the bright side.

The company already guided investors to a flat per cent revenue decline due largely to a lack of interest in its Mac and iPads. We expect to see iPhone sales fall 3.8 per cent to $48.66 billion. Declines are expected in every Apple hardware product line.

To be fair to Apple, most hardware makers are suffering so there is no reason to expect coverage of the results to be otherwise.

However, Apple has its lackeys in the press who mindlessly will spin whatever happens to day as “good news.” Some of this we saw as instead of focusing on Apple’s poor numbers, some choose to blow such PR-friendly dog whistles, such as how Job’s Mob will shower investors with cash or how much of its own stock it is going to buy back.

https://fudzilla.com/news/56824-appl...ted-to-be-grim