Stefan Mileschin

Apple Maps still isn't likely to replace Google Maps for some users (it only got multi-stop routes last year), but Apple thinks it has another way to shrink the feature gap: give stores more control over what you see. The company has launched a free Apple Business Connect tool that lets any firm customize its location cards in apps like Maps, Messages, Siri and Wallet. They can add their own imagery, invite actions in other apps (such as booking a restaurant through OpenTable) or showcase the latest promos.

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