Stefan Mileschin

While AMD’s focus with the launch of their Radeon RX 5000 series “Navi” product stack has been on midrange desktop cards – and rightfully so – it’s not the only market AMD serves. For as much as the company gets to set their own cadence in hardware design cycles, when it comes to hardware release cycles the company still needs to move to the beat of their single biggest customers: the OEMs. And with the OEMs being driven by market trends and seasonal, cyclical matters, OEMs have historically asked for new hardware between actual design cycles.

To that end, today AMD has quietly announced a new generation of products (of sorts), the Radeon 600 series. Aimed at the low-end of the market – and primarily laptops at that – the Radeon 600 parts are a pure rebadge of AMD’s existing 500 series parts, and are designed to flesh out the very bottom of AMD’s product stack. As is typical for low-end parts, these entries are based on a mix of existing AMD GPUs, using Polaris 12/23, GCN 3 “Topaz”, and GCN 1 “Oland” GPUs depending on the performance class.

Overall, this segment of the market is at the very tail end of AMD’s product stack. So low, in fact, that this is the segment where AMD doesn’t even produce new GPUs, as this is where higher-end integrated GPUs take over and the demand isn’t there for super small discrete GPUs. Hence the hodge-podge mix of GPUs; it’s essentially a collection of AMD’s lowest-end GPUs from a few generations, for the specific customers that need them.

As for the rebadging, this is a semi-annual event driven by OEM product cycles. In short, with the shorter product cycles of OEM systems versus retail channel video cards, OEMs want to advertise the latest components when they refresh and update their systems, even when new GPUs are not available. To which NVIDIA and AMD rebrand, refresh, or otherwise re-designate existing SKUs as new OEM-exclusive parts.
https://www.anandtech.com/show/14735...n-rebadge-2019