Stefan Mileschin

The fruity tax dodger Apple is seeing its share price soar on the back of industry spin about the iPhone 7’s success, but there are actually no signs are that the shiny toy is doing as well as the Tame Apple Press would have you believe.


Apple released its usual statement this week saying that the iPhone 7 pre-orders have broken all records. Sprint said pre-orders were up nearly four times, compared to last year. Pre-orders also rose nearly four times at T-Mobile, compared with its next most popular iPhone. Verizon's iPhone 7 pre-order volume is within normal range. But AT&T volumes are up year-over-year.
However, no one has given sales numbers and we are being asked to accept these unlikely increases on blind faith. To be blunt the iPhone 7 is selling in a dodgy market with a spec which is the same as the early cheaper model, with much better alternatives out there. Even Apple executives don’t expect it to that well. The main issue is that these are all US carriers which supply Apple's US fanboys. Apple's key markets for growth and success such as China are less likely to buy. The European market, which is more influenced by reviews than brand is also likely to be less interested. So far Apple has failed to mention pre-orders in those important areas.

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