Google makes piles of cash

Stefan Mileschin · 27th April 2015, 06:00

Online search outfit Google reported higher quarterly revenue and profit as rising online ad volume increased.

Wall Street was disappointed that Google did not make more, but part of its profit was destroyed by the strong US dollar. Some in Wall Street think that the figures could have been a lot worse.

Google has faced challenges in mobile advertising and is racking up more bills as it invests in new businesses.

Revenue for the quarter that ended in March rose 12 percent to $17.26 billion, from $15.42 billion a year earlier. Analysts on average had expected revenue of $17.5 billion.

The rising dollar took a toll on results at Google, which generates about half of its revenue overseas.

Google Chief Financial Officer Patrick Pichette said in a statement that excluding the net impact of foreign currency headwinds, revenue grew a healthy 17 percent.

The number of ads, or paid clicks, rose 13 percent, while the average price of online ads, or “cost per click,” fell seven percent.

Google’s ad revenue was suffering as more consumers accessed its online services on mobiles devices such as smartphones and tablets, where ad rates are typically lower.

http://www.techeye.net/business/goog...-piles-of-cash

27th April 2015, 06:00	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 148,597	Google makes piles of cash Online search outfit Google reported higher quarterly revenue and profit as rising online ad volume increased. Wall Street was disappointed that Google did not make more, but part of its profit was destroyed by the strong US dollar. Some in Wall Street think that the figures could have been a lot worse. Google has faced challenges in mobile advertising and is racking up more bills as it invests in new businesses. Revenue for the quarter that ended in March rose 12 percent to $17.26 billion, from $15.42 billion a year earlier. Analysts on average had expected revenue of $17.5 billion. The rising dollar took a toll on results at Google, which generates about half of its revenue overseas. Google Chief Financial Officer Patrick Pichette said in a statement that excluding the net impact of foreign currency headwinds, revenue grew a healthy 17 percent. The number of ads, or paid clicks, rose 13 percent, while the average price of online ads, or “cost per click,” fell seven percent. Google’s ad revenue was suffering as more consumers accessed its online services on mobiles devices such as smartphones and tablets, where ad rates are typically lower. http://www.techeye.net/business/goog...-piles-of-cash

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