Stefan Mileschin

Trademarks it

The inventor of the rounded rectangle, Apple claims to have invented the Slofie.

Jobs' Mob applied for a U.S. Trademark on "Slofie," a made-up name for slow-motion selfies, a feature that's new to the iPhone 11 models.

Apple said that the phones' front camera can now record video at 120 frames per second, which when slowed down, results in a crisp slow-motion effect."

Apple is applying for a trademark on slofies in connection with "downloadable computer software for use in capturing and recording video.”

That means this trademark seems to be more about preventing other companies from making slofie-branded camera apps than it is about limiting widespread usage of this made-up word. Apple has reason to want to prevent the creation of knock-off slofie apps, too, since slofies are meant to be exclusive to the new iPhones.

Ironically Apple doesn't offer a slofie app or a slofie mode on the new iPhones. The feature is just called "slo-mo" in Apple's camera app, and the company's current usage of slofie refers exclusively to the resulting videos, not the app or mode used to capture them.

Apple seems to be hoping slofies will be a selling point for its new phones which has been greeted by with a yawn by owners.

The feature is mentioned across Apple's website, and Apple presented a slofie ad during the phones' launch event. It wouldn't be surprising to see a lot more airing in the coming weeks once the phones are out.

https://fudzilla.com/news/49423-appl...vented-slofies