AOL Boss in PR own goal

Stefan Mileschin · 11th February 2014, 06:42

AOL is facing the fact that its CEO has a PR image that makes Genghis Khan look like a wet liberal.

Tim Armstrong has to make many unpopular decisions if he is going to turn the outfit around however he is not the sort of person who appears to be good at getting employees to follow him by rallying around his ideas.

Recently Armstrong tried to save his company cash by cutting its pension contributions. While that is never going to be popular, he managed to turn it into a PR disaster by trying to blame two employees' "distressed babies" because AOL had to pay a million dollars in benefits.

Armstrong singled out two unidentified employees who had babies with health problems in 2012 and their impact on AOL health costs, which he said had also increased because of "Obamacare" health reforms, which he said added $7.1 million in expenses to the company.

http://news.techeye.net/business/aol...in-pr-own-goal

11th February 2014, 06:42	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 148,618	AOL Boss in PR own goal AOL is facing the fact that its CEO has a PR image that makes Genghis Khan look like a wet liberal. Tim Armstrong has to make many unpopular decisions if he is going to turn the outfit around however he is not the sort of person who appears to be good at getting employees to follow him by rallying around his ideas. Recently Armstrong tried to save his company cash by cutting its pension contributions. While that is never going to be popular, he managed to turn it into a PR disaster by trying to blame two employees' "distressed babies" because AOL had to pay a million dollars in benefits. Armstrong singled out two unidentified employees who had babies with health problems in 2012 and their impact on AOL health costs, which he said had also increased because of "Obamacare" health reforms, which he said added $7.1 million in expenses to the company. http://news.techeye.net/business/aol...in-pr-own-goal

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