Zeiss Smart Optics: Discreet Smart Glasses
 

With Google Glass, one of the major barriers to adoption was just how glaringly obvious it was that you were wearing Google Glass. The display was a field sequential color LCoS with a simple projection system to make the display visible at a short distance away from the eye. Unfortunately, the problem with this system was that the display was completely obvious and wasn’t really integrated into traditional thin lens glasses. It was also pretty obvious when the display was active, as you could see light coming out of the LCoS array without getting uncomfortably close to the person wearing Glass.

http://www.anandtech.com/show/9924/z...-smart-glasses