YouTube is bringing 30-second unskippable ads to its TV apps
 

If you watch YouTube videos primarily on your TV, you may soon come across 30-second ads you won't be able to skip, just like commercials on traditional TV channels. The video platform has announced during its Brandcast event for advertisers that it's bringing 30-second unskippable ads to connected TVs. It will make the option available through YouTube Select, which is a targeting option open to eligible clients who want to reach the audiences of the website's most popular channels.

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