Yahoo decides to hack off users
 

Search engine Yahoo has decided that the best way to retain its users is by hacking them off.

In what appears to be a PR own goal, Yahoo is preventing some Yahoo Mail users from seeing their own e-mails until they turn off their ad-blocking software.

US users have tried to view their mail, only to receive a message from the site asking them to turn off their ad-blocking software first. It is the sort of “users have to do what they are told” approach which you can only get away with if you have a wonderful service which people want, which Yahoo doesn’t, or you don’t have any competition, which Yahoo has in spades.

Apparently the whole thing is a test of “new product experiences” and only a small number of Yahoo Mail users are involved.

http://www.techeye.net/business/yaho...hack-off-users