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|4th September 2009, 13:44||#1|
Join Date: May 2002
Will Intel's Core i5 force AMD to put up or shut up?
Ever since Intel launched Conroe, AMD has been playing catch up. After the disaster that was Barcelona, AMD was in a bad place. They have worked exceptionally hard to regain the ground lost and have put out some great products. Unfortunately they have not been able to compete with Intel’s top-end CPU.
Instead AMD has been forced to regress their marketing strategy to one similar to the AMD K2 days. Back in those days AMD touted being better for price/performance and also for business applications.
This is very similar to the line they are taking today with Phenom II i.e. the 45m Shanghai core. Of course there is the small fact that AMD has the higher OC numbers right now. But as the average consumer does not overclock it is only important to a small portion of the market. Where AMD does benefit is in their pricing structure.
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