Valve will not lose sleep if VR fails
 

But it is still doing ok

VR headset developer Valve has said that it does not really matter if its VR tech turns out to be a complete failure.

Gabe Newell, head of the game studio told Polygon so far, interest in the technology was in line with its expectations and that some VR games had already sold well.

But the advent of VR had much in common with the development of PCs in the 1980s. In that situation people bought technology without knowing why and discovered afterwards what they were good for.
http://fudzilla.com/news/wearables/4...ep-if-vr-fails