Ubisoft executive complains NFT critics just ‘don’t get it'
 

An Ubisoft executive has responded to the backlash against the company's push to add NFTs (non-fungible tokens) to its games. In December, the publisher announced Quartz, an NFT platform that lets people buy and sell unique digital items, which it called Digits. Both employees and consumers criticized the move, with many expressing concern about the environmental impact of NFTs and one Ubisoft developer saying they're "just another way to milk money."

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