Twitter accidentally rebrands as “er.”
 

For those who came in late, Musk decided that rather than fixing Twitter’s problems he would change the name from a decade-old internationally recognised symbol with sky-high brand awareness value to the more anonymous letter ‘X.’ X was the name of a company that Musk helped found but was fired from and the name replaced with the more memorable “Paypal.”

https://fudzilla.com/news/57299-twit...rebrands-as-er