Tumblr's 'big update' promotes essay writing, fewer GIFs
 

If we're honest, there isn't enough money in monochrome erotica and Benedict Cumberbatch GIFs to sustain a billion-dollar website. That's why Tumblr is doing its very best to become more of a publishing platform that can attract the sort of writing (...

http://www.engadget.com/2015/01/29/t...=rss_truncated