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Tech startups crippled by business speak
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Old 6th June 2016, 18:38   #1
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Default Tech startups crippled by business speak

Tech startups are being crippled by the fact that their owners make themselves incomprehensible by using business speak.

Words like “Content, Platforms, cloud, Synergy, End-to-end, Solutions, and “Paradigm” sound technical and informed. But they mean nothing, and they make it impossible for ordinary people to understand what a company actually does.
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