Swatch's provocative 'Tick different' slogan has Apple riled
 

We don't know when exactly Apple and Swatch first had a falling out, but trademark disputes seem to be the stage both have chosen to publicly acknowledge their strained relationship. In the latest example of this, Apple is challenging Swatch's "Tick...
https://www.engadget.com/2017/04/11/...ent-trademark/