SteelSeries CES: APEX M800 QS1 Mechanical Switch and Sentry Eye Tracker
 

SteelSeries is best known for their keyboards, with MSI using SteelSeries designed keyboards in their gaming laptops for quite a few years now. They have a variety of other peripherals as well, including mice, surfaces, headsets, and various gaming controllers. Focusing on just keyboards for a moment, they have two product lines, the G-LINE features mechanical Cherry MX switches while the APEX line is for users that prefer membrane switches. (Yes, apparently such people do exist.) Here's where things get interesting.

http://www.anandtech.com/show/8896/s...ry-eye-tracker