Starcraft II Heart of The Swarm Launch Event
 

Blizzard has a special was of not just launching a new game but making it an experience. After being at the Heart of the Swarm event mere years ago I can say this not only stepped up the game but blew it off the map as the new Starcraft II Heart of The Swarm midnight launch was more of a festival or celebration than your standard launch event.

http://www.bjorn3d.com/2013/03/starc...013-irvine-ca/