Starbucks Forces Wi-Fi Customers to Cough Up Personal Data
 

Starbucks customers who wish to take advantage of their local coffeehouse's free Wi-Fi will have to provide a name, email address, and zip code going forward. While there seems to be nothing stopping visitors from giving false information, some are wary of the change, as the chain sees millions of customers, all of whom could potentially be mined based on the privacy policy. As Starbucks begins to mine that data, will it end up creating the kind of personal profiles or customer "buckets" that Facebook, credit bureaus, and firms like Cambridge Analytica have fashioned? That's probably inevitable. Will it sell that information? It will certainly share the data with third parties.

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