Square is rebranding itself as 'Block'
 

Payments firm Square plans to change its name to Block as cryptocurrencies and other blockchain technologies become a bigger part of its business. On Wednesday, the company announced it will move forward with the rebranding on December 10th.

“The name has many associated meanings for the company — building blocks, neighborhood blocks and their local businesses, communities coming together at block parties full of music, a blockchain, a section of code, and obstacles to overcome,” the company said in a blog post.

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