Sony is looking into ad-supported games now, too
 

Microsoft might not be the only console maker hoping to place more ads in games. Insidersources (sub. required) say Sony is testing an initiative that would sell and place ads in free-to-play PlayStation games through a private marketplace. This would include billboards and other environmental ads, but also character skins and similar collectible items.

https://www.engadget.com/sony-free-t...6.html?src=rss