It appears you have not yet registered with our community. To register please click here...

 
Go Back [M] > Madshrimps > WebNews
Sony Acquires Sony Ericsson Sony Acquires Sony Ericsson
FAQ Members List Calendar Search Today's Posts Mark Forums Read


Sony Acquires Sony Ericsson
Reply
 
Thread Tools
Old 28th October 2011, 07:36   #1
[M] Reviewer
 
Stefan Mileschin's Avatar
 
Join Date: May 2010
Location: Romania
Posts: 147,798
Stefan Mileschin Freshly Registered
Default Sony Acquires Sony Ericsson

Sony has released a press statement which announces Sony's purchase of Sony Ericsson. Before today, Sony has owned 50% of Sony Ericsson while Ericsson has held the other 50%, making Sony Ericsson a joint operation of Sony and Ericsson. The price of the acquisition is €1.05 billion ($1.475 billion) in cash. Sony has not revealed whether they will keep the Sony Ericsson brand around or just brand products as Sony from now on.

Update: Future products will be branded as Sony.

A brief history lesson: Sony Ericsson was founded in 2001 by Sony and Ericsson (obviously). The aim of Sony Ericsson was to combine Sony's experience of consumer electronics with Ericsson's knowledge of telecommunications. Sony Ericsson is mostly known for their mobile phones, such as the Walkman brand. However, Sony Ericsson has lost a lot of their market share during the era of smartphones. In Q3'08, Sony Ericsson had over 8% market share but in Q2'11, their market share had dropped to below 2%.

The acquisition makes sense considering that Sony makes a variety of consumer electronics. In August, Sony announced their plans to enter the tablet market. Given that Sony's tablets run Android and so do Sony Ericsson's smartphones, this purchase allows Sony to develop their ecosystem even further. Sony is a major player in TV and PC market, hence they have the possibility to create an Apple-like ecosystem (sans the OSs), which has been proven to be very successful if you look at Apple's quarterly profits. What is certain, though, is that the smartphone market is extremely competitive at the moment, meaning that it won't be easy for Sony to gain market share.

http://www.anandtech.com/show/5019/s...-sony-ericsson
Stefan Mileschin is offline   Reply With Quote
Reply


Similar Threads
Thread Thread Starter Forum Replies Last Post
Sony Ericsson CEO says company 'should have taken iPhone more seriously' Stefan Mileschin WebNews 0 4th October 2011 07:39
Sony PSP Sidney WebNews 0 28th March 2005 16:34
Sony LocationFree TV LF-X1 Sidney WebNews 0 29th October 2004 01:00
sony 17' tft limited Mad Bargains 1 25th April 2004 13:02
PDA: Sony SL-10 DJ-EviL Mad Bargains 0 30th December 2002 19:24

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


All times are GMT +1. The time now is 11:07.


Powered by vBulletin® - Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO