Skype and Facebook face tough data rules in EU
 

Messaging services such as Microsoft’s Skype and Facebook’s WhatsApp will face stricter rules on the way they handle customer data.

New privacy laws due are to be proposed by the European Union, which could give messaging services a few headaches.

The EU wants to extend some rules that now only apply to telecom operators to web companies offering calls and messages using the internet, known as “Over-The-Top” (OTT) services, according to the draft.

Under the move, messaging services must guarantee the confidentiality of communications and obtain users’ consent to process their location data, mirroring similar provisions included in a separate data protection law due which will operate in 2018.

Advertisers will also face strict rules on how they can target ads at web users based on their browsing history.

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