Sennheiser flogs consumer electronics division
 

Ironically to an outfit which specialised in hearing care

Snazzy sound machine maker Sennheiser has sold its consumer electronics division to a Swiss company called Sonova that specialises in hearing care, it has announced.

Sonova said it made the 200 million euro ($241 million) deal to expand its ageing demographic to younger customers, particularly in the wireless in-ear segment.

"Even if they don't have hearing loss, most of them will gradually get hearing loss with age, and devices like Sennheiser's allow us to have earlier consumer access to such people", Sonova chief Arnd Kaldowski told Reuters.

The company said it would build on Sennheiser's HiFi expertise and "combine it with its own technology expertise and strengths in the field of innovative hearing solutions".

As part of what the company called a "partnership", Sennheiser will completely transfer its consumer business to Sonova.

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