From Selling Crack To Selling Macs?
 

Nor is it at all clear that most current Macsters will want to shed their current image to become Macstas. If you buy a Mac to display your sense of elite refinement, what happens when the Mac's media image get redefined as a ghetto blaster? It's likely such a move might be perceived as moving rather downmarket, which obviates one big reason why people currently buy Macs.