Sapphire Combines the R7 250X with a Vapor-X Cooler
 

In order to differentiate yourself in the GPU market, a GPU vendor has to be creative and provide a feature that no-one else does. On the high end cards, this is easier to perform, because a redesign of the power delivery, a better cooler, or a pre-overclocked GPU are often the tactics used. When it gets down to the lower margin GPU parts, where the higher volumes are sold, it can be more difficult. This is a segment where almost every cent counts. Sometimes it pays to be the cheapest, and for various markets it is all about style or longevity. To tackle this issue in the R7 250X space, Sapphire is releasing a model with their Vapor-X cooler.

http://www.anandtech.com/show/7787/s...-vaporx-cooler