Samsung won't reward you for using Bixby anymore
 

Facing stiff competition from Alexa, Siri and Google Assistant, Samsung had to try something to get people to use its own Bixby voice assistant instead. Its solution was to reward users with background color options for the Bixby interface and Samsun...

https://www.engadget.com/2018/06/27/...bixby-anymore/