Samsung's HDR10+ Adaptive takes your room's lighting into account
 

Last year one of our Best of CES awards went to Dolby Vision IQ. It expanded on the display spec that already tweaked HDR output to look its best from scene-to-scene by taking into account the lighting conditions. That way content can look the way it...

https://www.engadget.com/hdr-10-plus...034320710.html