The RV770 Story: Documenting ATI's Road to Success
 

To appreciate Carrell you have to understand that most of the people we talk to about GPUs are there to market us, and do so in a very markety tone. These briefings normally start out with some slides on the lay of the land, talking about how gaming is important, then there’s some architecture talk, a bit about the cards, some performance data that we don’t pay attention to and then a couple of conclusion slides. For a company that builds products that let you blow off peoples’ heads and watch the whole thing in greater fidelity, the way they talk to us about product is pretty lame.

Carrell, was different. Carrell Killebrew was the engineering lead on RV770, the GPU behind the Radeon HD 4800 series, and he was exactly the type of person you’d expect to be lead engineer on a product used to play video games, ridiculously fun, video games.

http://anandtech.com/video/showdoc.aspx?i=3469

Very good reading :)

More interesting than the actual GPU review :D

yup that piece was long but very interesting :)