Qualcomm Tweaks Snapdragon Brand
 

While all eyes are on Qualcomm for the impending release of devices containing their high-end Snapdragon 835 SoC, this morning the company has a slightly different kind of announcement to make. After nearly a decade since the launch of the Snapdragon brand, Qualcomm is undergoing a brand redesign of sorts ahead of their next-generation product launches. Starting today, Snapdragon is no longer a processor; instead Snapdragon is a platform.

More formally, Qualcomm will no longer be referring to Snapdragon as the “Snapdragon Processor”, but rather the “Qualcomm Snapdragon Mobile Platform”. Meanwhile at the bottom end of the product stack, the Snapdragon 200 series are getting ejected from the Snapdragon family entirely; they will now simply be part of the “Qualcomm Mobile Platform” family.
http://www.anandtech.com/show/11204/...d-now-platform